LGBT New Media
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LGBT New Media
Bringing the worlds of influencers, content creators, social media stars, entrepreneurs, top brands and fans together with businesses large and small seeking cutting-edge ways to reach the LGBT community online and be several steps ahead of their competitors! http://www.LGBTNew.Media
Curated by Matt Skallerud
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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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The Focus Group July 30 – Bob Witeck, Witeck Communications, Inc.

Bob Witeck, President of DC based Witeck Communications, Inc., joins Tim and John to discuss the importance of corporations recognizing their LGBT customer
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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
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Matt Skallerud's curator insight, July 9, 2016 7:39 AM

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

Rescooped by Matt Skallerud from LGBT Online Media, Marketing and Advertising
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The Focus Group June 11 – John Lake from Wells Fargo

John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.

Matt Skallerud's insight:

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Matt Skallerud's curator insight, June 11, 2016 9:47 AM

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Focus Group Radio: Jen Rubio, Co-Founder of Away Travel

Jen Rubio, Co-Founder of Away Travel, joins Tim and John for a lively business conversation. Prior to co-founding Away, Jen was the Head of Social Media at Warby Parker, spearheading content and sponsorships. In 2015, Jen was named to Forbes 30 Under 30 list for Marketing & Advertising. But first, Japan invents a translating megaphone for the 2020 Olympic Games and the Hoover Damn was dedicated 81 years ago this month. We're all business. Except when we're not.

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The Focus Group July 23 – Merryn Johns, Editor-Curve Magazine (VIDEO)

Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.

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The Focus Group June 18 - Thai Pham, Co-Founder Pride Con

Thai Pham, CEO and Co-Founder of Pride Con, joins Tim and John to discuss this new venture of all things pop culture, comics, anime, and cosplay with an LGBT focus. Tim and John ponder making omelettes at Julia Child's French get-away. John introduces virtual goggles that Cadillac thinks will drive sales and Tim thinks is idiotic and Comrade Valentina Tereshkova shows her 'wares" in the Week in Science. Shop Talk looks at productivity levels of workers who sit all day versus standing at their desk. Should the Focus Group record while standing? Please like us, rate us and subscribe! We're all business. Except when we're not.
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