LGBT New Media
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LGBT New Media
Bringing the worlds of influencers, content creators, social media stars, entrepreneurs, top brands and fans together with businesses large and small seeking cutting-edge ways to reach the LGBT community online and be several steps ahead of their competitors! http://www.LGBTNew.Media
Curated by Matt Skallerud
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Colescrew at Pridecon! #SlayLA Day 1!

YAAASSS QUEEEN! Its the official first day in LA and we hang out with the creator of Colescrew! Also got to hang with some awesome people!
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LGBTQ Activists in Brazil Use Social Media to Spread Awareness, Acceptance

LGBTQ Activists in Brazil Use Social Media to Spread Awareness, Acceptance | LGBT New Media | Scoop.it
LGBTQ activists in Brazil tell NBC OUT they are using social media to spread messages of awareness and acceptance in the country.
Matt Skallerud's insight:

Pedro HMC had a very strong reaction when a conservative Brazilian politician proposed early last year that there be a Heterosexual Pride Day in Brazil. "I was so angry about it," HMC said. "We are a minority, and as a gay man in Brazil, I don't have the same rights, and this politician is wanting to make a 'Straight Pride Day.' For what?" The young filmmaker and resident of São Paulo decided to funnel his anger into his creativity and made a two-minute parody video of the proposal on his YouTube channel, Põe na Roda.

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The Focus Group July 30 – Bob Witeck, Witeck Communications, Inc.

Bob Witeck, President of DC based Witeck Communications, Inc., joins Tim and John to discuss the importance of corporations recognizing their LGBT customer
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How Sponsored Content Is Becoming King in a Facebook World

How Sponsored Content Is Becoming King in a Facebook World | LGBT New Media | Scoop.it
As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist.
Matt Skallerud's insight:

Fascinating article highlighting how the decentralization and disintermediation of media, including LGBT, has already happened. Also applies to the world of online business directories and how Google, Yelp and TripAdvisor have migrated so much of this business onto their platforms as well.

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Your Official LGBT Guide to Comic-Con 2016

Your Official LGBT Guide to Comic-Con 2016 | LGBT New Media | Scoop.it
A queer fantasia takes over San Diego.
Matt Skallerud's insight:

Every year for the past 29 years, the Gays in Comics panel has graced a stage at Comic-Con International, the annual celebration of pop culture held in San Diego. During this time the convention has expanded from a comic books-only focus to include other mediums like TV, film, and games. And the presence of LGBT people, once relegated to that single panel, has exploded to a point where every day offers a variety of queer content and the breadth of topics continues to grow. Here are some of the best things about 2016, Comic-Con’s queerest year yet.

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Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe

Pride Con 2016 - Indiegogo Fundraising Project #PrideCon4Lyfe | LGBT New Media | Scoop.it

#PrideCon4Lyfe Badge - become the ultimate supporter of this convention. You will receive lifetime tickets to any and all Pride Con events.

Matt Skallerud's insight:

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

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Matt Skallerud's curator insight, July 16, 2016 8:39 AM

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

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FoCo illustrator is 'Out & About' with LGBT comic

FoCo illustrator is 'Out & About' with LGBT comic | LGBT New Media | Scoop.it
Illustrator Kris Barz has come from Brazil to Fort Collins, bringing his award-winning comic, "Out & About," with him.
Matt Skallerud's insight:

The series, which follows a group of young friends, takes on day-to-day life and shines a lighthearted light on issues faced by the LGBTQ+ community. Some issues featured are related specifically to being in the LGBTQ+ community, like homophobia. Another strip shows a silly tug-of-war over the radio during a car trip, as one friend fights to listen to Sir Mix-a-Lot, while another passenger keeps switching it to a podcast.

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The Marketing Behind Pokémon GO: It Was The Fans

The Marketing Behind Pokémon GO: It Was The Fans | LGBT New Media | Scoop.it

Without a doubt, your news feed has been flooded with Pokémon GO posts since the app's debut in Australia on July 6th. Nintendo's pocket monsters franchise - along with Niantic - resurrected the nostalgia in all of us and led to people traveling across the land, searching far and wide for the fantastic creatures,

Matt Skallerud's insight:

But why is it that the app is suddenly dominating social media?
Building Hype Through Disbelief And Videos - The fans. Pokémon enthusiasts all around the internet have been hyping the game since its beginnings, and just like any other product, when it is finally released, fans tend to blow it into mainstream media. If you have been following the project since the beginning, then you are dating back to 2014, when Google announced the project as "Pokémon Challenge".

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Time Out Group Becomes Global Launch Partner for Tumblr Live Video

Time Out Group Becomes Global Launch Partner for Tumblr Live Video | LGBT New Media | Scoop.it
Time Out Group has become a launch partner for Tumblr’s new video streaming function, Live Video.
Matt Skallerud's insight:

Additionally, for each day of the Pride Festival last week, there was a dedicated Pride takeover across Time Out’s owned and operated cities sharing Pride-themed content. This included a Pride Parade make-up tutorial and exclusive behind-the-scenes coverage at parades in London, New York and Chicago, courtesy of LGBT talent takeovers who bring with them their own followers.

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The CEO of Revry Discusses Being the First LGBTQ Streaming Platform

Great interview by Damian Pelliccione on CBS News discussing the new app, Revry

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AT&T is bringing Fullscreen's digital influencers to TV

AT&T is bringing Fullscreen's digital influencers to TV | LGBT New Media | Scoop.it

AT&T wants TV viewers to "snack on Fullscreen." The telecommunications giant announced Friday that it is taking Fullscreen's digital influencers and scripted originals to AUDIENCE Network, a channel available to DIRECTV and U-verse subscribers.

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Buzzfeed has industrialized the viral video — but independent YouTubers want to take it back

Buzzfeed has industrialized the viral video — but independent YouTubers want to take it back | LGBT New Media | Scoop.it
“We can’t stand what Buzzfeed has done to independent content creators,” one YouTuber said. “There’s so much money and recognition that shouldn’t be going to them.”
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(VIDEO) Aydian Dowling FTM Transgender Activist. Youtuber. Entrepreneur.

(VIDEO) Aydian Dowling FTM Transgender Activist. Youtuber. Entrepreneur. | LGBT New Media | Scoop.it
Writes Nicholas Snow in the June 2016 cover story of GED Magazine, “You are most likely among the millions of people aware of the extraordinary journey of Aydian Ethan Dowling, “transgender a…
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LGB Teens at Increased Risk for Suicide, Bullying and Violence

LGB Teens at Increased Risk for Suicide, Bullying and Violence | LGBT New Media | Scoop.it
In the first national study looking at the health of lesbian, gay and bisexual high school students, the CDC found LGB students experienced considerably higher rates of physical and sexual violence and bullying.
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How a Pride Convention Turned Into an Intimate Meet and Greet

How a Pride Convention Turned Into an Intimate Meet and Greet | LGBT New Media | Scoop.it
The OC Pride Convention didn't happen this year, but instead became an intimate meet and greet.
Matt Skallerud's insight:

he LGBT community and LGBT YouTube content creators came together Friday July 29 at the Anaheim White House Restaurant for a meet and greet that did not include special passes or security, but one-on-one conversations between viewers and the vloggers. Originally the meet-up was supposed to be a part of a new VidCon meets Comic-Con LGBT event taking place from July 29-30.

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Matt Skallerud's curator insight, August 8, 2016 2:50 PM

The LGBT community and LGBT YouTube content creators came together Friday July 29 at the Anaheim White House Restaurant for a meet and greet that did not include special passes or security, but one-on-one conversations between viewers and the vloggers. Originally the meet-up was supposed to be a part of a new VidCon meets Comic-Con LGBT event taking place from July 29-30.

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Logo launches LGBT-focused 2016 election series with Chelsea Clinton interview

Logo launches LGBT-focused 2016 election series with Chelsea Clinton interview | LGBT New Media | Scoop.it
Today, LOGO announced the launch of it’s LGBT-focused 2016 election coverage with a digital series hosted by celebrated LGBT advocate and social media star, Raymond Braun. The announcement includes Braun’s sit down interview with Chelsea Clinton at the DNC (watch above), which centered on her her parents views on LGBT rights and her role as an ally.
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The Focus Group July 23 – Merryn Johns, Editor-Curve Magazine (VIDEO)

Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.

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YouTube’s CMO on vloggers, the failure of Google TV and treating consumers like ‘friends’

YouTube’s CMO on vloggers, the failure of Google TV and treating consumers like ‘friends’ | LGBT New Media | Scoop.it
Danielle Tiedt has the job of promoting YouTube to advertisers, content creators and viewers but admits she is still fighting to catch up with new trends and that her role involves “reflecting” the site rather than shaping its direction.
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What Kind of Man Do You Prefer, Smooth or Hairy? VIDEO

What Kind of Man Do You Prefer, Smooth or Hairy? VIDEO | LGBT New Media | Scoop.it
When it comes to personal grooming, what do you prefer, a man who’s smooth or someone with a bit of fur? This is the question at the heart of a new episode of the popular gay web series Steam Room Stories.
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Gay Acrobats Create Stunning Visual Art

'The Arrow' is a striking visual representation of a simple story - two male artists who fell in love. From the first time our eyes met, the first embrace
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Nike, Tesco and OnePlus: The top 10 YouTube ads in June

Nike, Tesco and OnePlus: The top 10 YouTube ads in June | LGBT New Media | Scoop.it
From Cristiano Ronaldo having to learn to play football all over again to Tesco making fathers cry, here are the top 10 YouTube ads for June.
Matt Skallerud's insight:

In early June, a homophobic terrorist attack shocked Orlando, after an American security guard killed 49 people and wounded 53 inside a gay nightclub. In response, YouTube decided to create a video championing the LGBT community and urging its users to “come together”, using some of its most popular and influential vloggers to spread the message.

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misterb&b - Stay Like a Gay Local

Connect with the gay community and rent welcoming & affordable places in over 134 countries. https://www.misterbandb.com Get the new iOS app here!
Matt Skallerud's insight:

Absolutely LOVE their new ad campaign! Stay like a gay local - Rent welcoming & affordable places from people like you in 130+ countries

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
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Matt Skallerud's curator insight, July 9, 2016 7:39 AM

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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Mr. Sulu comes out as gay for 'Star Trek Beyond'

Mr. Sulu comes out as gay for 'Star Trek Beyond' | LGBT New Media | Scoop.it
In a nod to the original Sulu actor, the character as portrayed by John Cho in the reboot films comes out.
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How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both

How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both | LGBT New Media | Scoop.it
For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages of a glossy print journal. While that system hasn't gone extinct, it's hardly the norm for travel writing anymore.
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