Bringing the worlds of influencers, content creators, social media stars, entrepreneurs, top brands and fans together with businesses large and small seeking cutting-edge ways to reach the LGBT community online and be several steps ahead of their competitors! http://www.LGBTNew.Media
The rise of influencers versus celebrity endorsements points to something that most of us in the marketing & advertising world have known was coming for a long time... the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the online media world, the Influencer, aka the Media Entity of One (and sometimes Two!)
In an issue of All New X-Men where the original X-Men came to the present, Jean Grey read Iceman's mind and told him he no longer had to hide who he really was. She told him she knew he was gay. After a few moments, Iceman and Jean talk and he seems OK with her knowing.
Pride Con is pleased to announce Shane Bitney Crone and Rayvon Owen will be Guests of Honor at its inaugural convention. Pride Con, Be Proud, is a two-day convention scheduled for July 29th through 30th, 2016, at the Hilton Anaheim in Anaheim, CA. Together, they will participate in panel sessions, meet-n-greets, autograph sessions, and more. In addition, Rayvon will be performing live as well.
“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.” "In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social...
We often talk about the LGBT+ community and are passionate advocates for gay events, yet gay prides, ski weeks and cruises aren’t the only ways to get involved. Yes we do love a good party, rainbow parades and don’t complain being surrounded by half naked people celebrating. However, this July we’re changing things up a bit and will be attending an inaugural LGBT+ event focused on inspiring dialogue, connecting fans and influencers and exhibiting the diverse talent within our colorful community.
Matt Skallerud's insight:
We’re excited to announce that we’ll be attending Pride Con 2016 and we want you to join us! Although it’s the very first year, we’re unofficially thinking of it as Comic Con meets Vid Con meets gay pride. Without a precedent, expectations are still to be set, but we have no doubt that we will be raving about it for weeks to come. Founded in 2015 by Long and Thai Vo, Pride Con came to fruition after successfully raising $15,000 via Kickstarter to host an all-inclusive LGBT+ focused event.
John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.
Matt Skallerud's insight:
Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.
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